Hachette Filipacchi Media's
ELLE magazine has partnered with Yahoo to deliver news, photos and gossip from New York's Fashion Week 2007 to users via mobile phone. Starting today, fashionistas
can access exclusive
ELLE Fashion Week coverage by entering "fashion" in the Yahoo oneSearch mobile application. They can also text "fashion" to 92466 (YAHOO), or visit
ELLE mobile
directly at http://fw.elle.com. The services are free to use, although standard carrier charges may apply.
The daily coverage from ELLE includes reports directly from the runway, and
postings from fashion blogs, as well as candids of fashionable people on the street. The mobile service will also follow upcoming Fashion Weeks in Milan and Paris.