Occasions Sites and Search Engines Nielsen data from April 14th identifies the top search engines and occasions sites for the week. Yahoo, MSN and AOL dominate the portal category, while American Greetings and Blue Mountain top the list of special occasion sites. Top 10 Search Engines/Portals & Communities Sites Unique Audience (000)Active Reach (%) yahoo.com 33,395 41.54 msn.com 29,619 36.85 aol.com 27,988 34.82 google.com 10,888 13.55 netscape.com 7,359 9.15 geocities.com 6,674 8.3 go.com 6,649 8.27 lycos.com 3,742 4.66 classmates.com 3,584 4.46 tripod.com 2,838 3.53 Demographics for Search Engines/Portals & Communities Composition (%) MALE 47.5 FEMALE 52.5 AGE 2 - 11 4.4 12 - 17 12.6 18 - 20 4.0 21 - 24 4.0 25 - 34 17.5 35 - 49 31.5 50 - 54 9.4 55 - 64 10.2 65 - 99 6.3 Top 10 Special Occasions Sites Unique Audience (000) americangreetings.com 1,246 bluemountain.com 929 ups.com 812 hallmark.com 780 usps.com 780 egreetings.com 397 justsaywow.com 377 fedex.com 372 passionup.com 350 funtown.com 316 Special Occasion Sites Demographics% of Total MALE 38.2 FEMALE 61.8 AGE 2 - 11 2.6 12 - 17 9.6 18 - 20 3.3 21 - 24 3.7 25 - 34 15.0 35 - 49 30.5 50 - 54 10.5 55 - 64 15.1 65 - 99 9.8 Source: Nielsen//NetRatings Audience Measurement Data Week ending April 14, 2002