• by Jack Loechner , Staff Writer @mp_research, April 30, 2002

Findings in How Children Use Media Technology, a newly released, in-depth study from Knowledge Networks/Statistical Research, show how children interact with media in everyday life. The report concludes that If they could only have one medium or media technology, more children would choose the Internet, with television placing second and telephone third. 33% of children aged 8 to 17 said that the Web would be the medium they would want to have if they couldn't have any others. Television was picked by 26% of kids; telephone by 21%; and radio by 15%.

Results were dramatically different among girls and boys. Twice as many boys chose TV as their must-have medium, while telephone was more than twice as popular among girls.

The Medium Would Kids Choose if They Could Only Have One?

Source: Knowledge Networks/Statistical Research