• September 6, 2007

Half of the executives (52%) responding to a PermissionTV online survey admitted they do not have a comprehensive Web-video strategy in place, according to the Web video platform provider. The poll was conducted using advertising, branding and marketing executives from more than 350 major corporations, media companies and ad agencies.

Furthermore, while some (18%) currently use video on their Web sites, many (30%) said they are impeded by content--they either want to develop a strategy but lack content, or have compelling content but are not sure how to leverage it.

PermissionTV found the majority of respondents were more focused on creating and building customer relationships than on making the sale. While 52% expressed interest in implementing a video strategy to engage their prospects, 31% said video could attract new customers, and 27% said it could deepen existing relationships, only a few would consider video for making transactions.