- TopRank , Thursday, September 6, 2007 12:45 PM
It's a given that marketers should do their due diligence when it comes to hiring a search pro -- researching the firm or individual's track record, credentials, and even checking with past clients.
But for search professionals, quizzing a prospective client is just as important. Understanding how much the organization knows about search marketing, Web page optimization, and online advertising in
general is key to building a functional business relationship -- and ensuring that there are no outrageous expectations.
TopRank Online Marketing's CEO Lee Odden gives a thorough
example of the questions search firms might want to ask prospective clients -- from who has been handling search in-house and how long they've had a Web presence, to what its press releases are like,
along with leads and conversion info.
Read the whole story at TopRank »
