• September 7, 2007

Cox Television hopes to take a bite out of the billions of dollars spent annually on online display advertising.

The Atlanta-based company is spinning off Cox Cross Media. Effective Oct. 1, the new digital sales company will be based in New York. It will initially market and sell online media advertising for the 300-plus television stations that are currently represented by Cox Television's three national sales representative firms: TeleRep, Harrington Righter & Parsons (HRP) and MMT Sales.

According to TNS Media Intelligence, nearly $10 billion was spent on online display advertising in 2006.

CCM works with multiple media platforms, including mobile. The company will utilize advanced technology to capitalize on this market by providing customized solutions and the ability to easily market to specific regions and Web sites, generating optimal exposure.

Steve Shaw, a 20-year media sales veteran, will lead CCM as senior vice president.

--Tanya Irwin