More companies are using blogs and RSS feeds to communicate with consumers - but this fresh content can't draw in new traffic if it's not searchable. Ross Dunn gives a detailed overview of the basics
of optimizing blogs and feeds for the search engines, from providing an easily accessible listing of the top-ten blog posts (to ensure that these popular post don't get buried in archives) to placing
RSS auto-discovery tags in the header of every page that has feeds available.
Read the whole story at Search Engine Guide »
