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One Search Pro's ValueClick Lead-Gen Woes

ValueClick has been under fire lately, both from shareholders who have filed class-action lawsuits against the ad network for its allegedly illicit lead generation practices, as well as finance types who've been steering their clients away from the stock.

While the ad network denies any illegal activities, ValueClick has acknowledged that incentive-based lead generation is part of the business strategy. Pablo Palatnik's piece on Search Engine Journal highlights one search pro's ValueClick experience -- rife with poor customer service, frustration and worthless leads.

Read the whole story at Search Engine Journal »

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