CNET Tops News and Tech Destinations in August
A deeper look at Computer and News sites, viewer demographics, advertisers, and ad sizes and types.
Top 10 Computers & Consumer Electronics News Destinations (Week ending August 19, 2007 US, Home and Work) | ||
Brand or Channel | Unique Audience (000) | Active Reach (%) |
CNET | 4,892 | 3.62 |
Ziff Davis Media | 1,621 | 1.2 |
Yahoo! Tech | 1,392 | 1.03 |
IDG Communications | 1,311 | 0.97 |
About.com Computing & Technology | 1,153 | 0.85 |
.mac | 992 | 0.73 |
RadioShack | 511 | 0.38 |
Source: Nielsen//NetRatings NetView |
Demographic Data for Computers & Consumer Electronics News Category (Month of July 2007 US, Home and Work) | |||
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total |
| 35,529 | 100 |
Male |
| 22,151 | 62.35 |
Female |
| 13,379 | 37.65 |
Age | 2 - 11 | 784 | 2.21 |
| 12 - 17 | 2,398 | 6.75 |
| 18 - 24 | 1,619 | 4.56 |
| 25 - 34 | 6,712 | 18.89 |
| 35 - 49 | 12,773 | 35.95 |
| 45+ | 15,459 | 43.51 |
| 55+ | 7,246 | 20.39 |
| 65+ | 2,383 | 6.71 |
HH Income | $ 0 - 24999 | 2,351 | 6.62 |
| $ 25000 - 49999 | 6,439 | 18.12 |
| $ 50000 - 74999 | 8,674 | 24.41 |
| $ 75000 - 99999 | 7,228 | 20.34 |
| $ 100000 - 149999 | 6,438 | 18.12 |
| $ 150000+ | 3,450 | 9.71 |
| No Response | 949 | 2.67 |
Source: Nielsen//Netratings Netview |
Data on the Web Media Computing & Technology Segment (Week ending August 19, 2007 US, Home and Work)
Top 20 Advertisers | ||
| Impressions (000) | Share of all Impressions |
Lulu, Inc. | 1,391 | 44.6% |
Gearlog.com | 670 | 21.5% |
CNET Networks, Inc. | 403 | 12.9% |
Bravenet | 257 | 8.2% |
Intel Corporation | 88 | 2.8% |
TechOnLine | 58 | 1.9% |
W3 Data, Inc. | 51 | 1.6% |
Hewlett Packard Company | 33 | 1.1% |
FileRatings.com | 28 | 0.9% |
International Data Group | 22 | 0.7% |
Userfriendly.org | 19 | 0.6% |
Bitpipe Inc. | 16 | 0.5% |
Microsoft Corporation | 12 | 0.4% |
Oracle Corporation | 12 | 0.4% |
Nokia Corporation | 8 | 0.3% |
Ziff Davis Media Inc. | 7 | 0.2% |
Web Developer's Virtual Library | 6 | 0.2% |
SocietyOfRobots.com | 6 | 0.2% |
Java Script Kit | 5 | 0.2% |
Computer-Tipps.net | 5 | 0.2% |
Total | 3,116 |
|
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of all Impressions |
Medium Rectangle | (300x250) | 1,463 | 47.0% |
Rectangle | (180x150) | 588 | 18.9% |
Non-Standard Dimension |
| 412 | 13.2% |
Button #1 | (120x90) | 228 | 7.3% |
Leaderboard | (728x90) | 123 | 4.0% |
Full Banner | (468x60) | 67 | 2.2% |
Half Banner | (234x60) | 51 | 1.6% |
Large Rectangle | (336x280) | 49 | 1.6% |
Button #2 | (120x60) | 36 | 1.2% |
Micro Bar | (88x31) | 30 | 1.0% |
Square Button | (125x125) | 25 | 0.8% |
Skyscraper | (120x600) | 18 | 0.6% |
Wide Skyscraper | (160x600) | 14 | 0.5% |
Square | (250x250) | 6 | 0.2% |
Total |
| 3,110 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions |
In-Page | 3,079 | 99.0% |
Pop-Under | 32 | 1.0% |
Total | 3,111 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.