• September 10, 2007

The Lance Armstrong Foundation (LAF) has tapped BrightSpot Media and its online video ad model to raise funds and awareness for the fight against cancer.

At BrightSpot.tv, users watch targeted ads for credits toward online subscriptions to sites like MLB TV and Gamefly, and now they can turn those credits (up to $5 per month) into donations to the LAF.

"From the beginning, the BrightSpot Media executive team has been dedicated to promoting causes important to us," said Aaron Martens, BrightSpot CEO and co-founder. "By working exclusively with the Lance Armstrong Foundation, an organization dedicated to leading the fight against cancer, we will add to our reach and effectiveness in spreading this message."