• September 10, 2007

Lynn Bolger is returning to comScore as executive vice president of comScore Advertising Solutions, where she will focus on helping clients maximize the return from their investments in digital marketing.

Most recently, Bolger served as advertising vice president at Yahoo, where she was responsible for all media and market research in support of search and advertising sales and the development of strategic insights to enhance the positioning, packaging and value of Yahoo's advertising products.

Prior to Yahoo, Bolger spent four years at comScore. Her career also includes more than 20 years of agency experience.