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Geotargeting: Free Application And Advice From SEOmoz

  • SEOmoz, Tuesday, September 11, 2007 1:30 PM
Since search engines use geographic info about searchers to help determine which of their portals (.com, .co.uk, .fr, etc.) will deliver the most relevant information and results, it's important for Webmasters to stay on top of how their site is geotargeted - especially if the property is trying to snag international searchers. The engines use a number of factors to determine a site's geo-location, including the language of its content, the domain extension, and even the origin points of the majority of links.

The SEOmoz team has created a free tool that Webmasters can use to evaluate their site's geotargeting potential. The application analyzes a Web property using many of the same criteria the search engines do -- and also shows whether it's listed in the major local search engines. There is also a link to SEOmoz' instructional video about geotargeting from last week's "Whiteboard Friday" post.

Read the whole story at SEOmoz »

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