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Ask.com And You Shall Receive: Embedded, Customizable Maps

Ask City has a new feature that allows users to embed an interactive map onto their Web site or blog -- complete with local business information and driving directions. Users can customize the map with a number of drawing tools, then search inside (or outside of) the chosen area. Ask's local, city-focused map tool also features information on specific attractions, like a movie theater's showtimes. Google added the embed option to its maps service this summer -- and Ask City's move illustrates how the race for innovation in the local search and mapping space is heating up.

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