comScore Teams With Federated On Conversational Media Measurement

  • September 12, 2007
A new service from digital metrics firm comScore provides enhanced worldwide measurement of the audiences for blogging sites, including mainstream and niche blogs as well as social networking sites.

The comScore Conversational Media Report was produced in collaboration with Federated Media Publishing, which works with more than 140 influential conversational Web sites and marketers.

The report employs a custom weighting and project system developed in conjunction with Federated.

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