Newcomers to SEO sometimes struggle with the choice of trying to snag traffic by ranking high for the most competitive keywords -- or by going after the more specific, long tail searchers. In this
piece, editor Jennifer Laycock delves into why search newbies should target less competitive keyword phrases in their site optimization efforts, arguing that aiming low can help build page rank, drive
traffic and increase conversions faster -- by leveraging the power of the 'Search Buying Cycle.'
Read the whole story at Search Engine Guide »
