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Online Pub Launches Monthly PPC Critique

Most Webmasters have to pay for a third-party critique of their site's pay-per-click ad strategy, but Practical eCommerce is launching a new monthly feature that does it for free. With the "PPC Report Card," one Web site will be graded on factors like account structure, keyword choices, and landing page - with the results posted for all other readers to see. Interested site owners can request to be graded (and must be willing to provide confidential pay-per-click information) -- and Practical eCommerce chooses a different outside expert or firm per month.

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