Most Webmasters have to pay for a third-party critique of their site's pay-per-click ad strategy, but Practical eCommerce is launching a new monthly feature that does it for free. With the "PPC Report
Card," one Web site will be graded on factors like account structure, keyword choices, and landing page - with the results posted for all other readers to see. Interested site owners can request to be
graded (and must be willing to provide confidential pay-per-click information) -- and Practical eCommerce chooses a different outside expert or firm per month.
Read the whole story at Practical eCommerce »