SLG Advertising, a media planning, buying and implementation agency, and Unison, a branding, marketing and integrated media company, have announced a strategic alliance. The goal is to combine
Unison's international branding and marketing expertise with SLG's strategic media-buying and program implementation capabilities. The partnership hopes to meet "the escalating needs of the widespread
convergence of media in the global marketplace," says Robert Poulin, Unison's chairman.