MGM Launches Movie Channel Via DirecTV
MGM will launch its own channel, MGM HD, bringing what the company says is the world's largest film library--some 4,100 titles--to America. Its first distributor is satellite programming retailer DirecTV. MGM HD will be launched in the fall.
MGM said the network would be ad-supported--offering advertisers cross-promotional deals as well as "synergies" among all divisions of the company.
For DirecTV, the deal fills a clear need. The company's goal is to launch 100 HD channels by the end of this year.
But the announcement didn't say whether it would be like other basic cable movie networks, such as AMC, which has limited commercial interruption during movies. Details are yet to be worked out. The studio did say its marketing line to consumers would be: "The way movies were meant to be seen."
While the MGM HD channel is the studio's first U.S. effort, versions of the movie channel have been available in nearly 120 countries, including an MGM HD channel launched in Poland last year.
MGM says the channel will be a major attraction for movie fans, including behind-the-scenes coverage of red-carpet events, sneak peeks at new films in production and world premieres of newly re-mastered hits from the MGM library.
Recent MediaDailyNews Articles
-
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
(Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
(Editor's Note: The original version of this story, including the headline failed to note that NDTV's ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ...
Be the first to comment on "MGM Launches Movie Channel Via DirecTV"
Leave a Comment