• September 20, 2007

Ann's Bridal Bargains introduced the TXT VIP Club, a service that gives engaged couples monthly text messages with discount offers on wedding products and accessories.

"Since more and more people use text messaging, we decided to launch a TXT VIP Club for busy brides-to-be to stay on top of unique bargain offers from the comfort and convenience of their mobile phone," said Angie Schimek, brand manager for Ann's Bridal Bargains.

Enrollees sign up by texting "ANN" into the mobile phone and sending it to number 72008.

The TXT VIP Club members will receive a text message once a month with coupon codes for exclusive TXT VIP Club discounts on popular bridal supplies and accessories such as invitations, announcements, programs, thank you notes, party favors and more.