• September 20, 2007

P&G's Gillette Fusion Power shaving brand is getting promotion yardage from Cleveland Browns QB Brady Quinn. The effort, aimed at college football fans, asks them to show off Game Face rituals, their personal rituals around preparing for daily challenges, athletic or otherwise.

Prizes include a grand prize trip to New York City for face time with Brady Quinn. To compete in the "GameFace Sweepstakes" the company is telling college students to go to gillettegameface.com, where they will be directed to join the Gillette GameFace group on Facebook, where they can watch Brady Quinn's GameFace video with advice on how to create their own video.

Then they are asked to create a video or photo demonstrating their Game Face ritual for the Facebook group automatically entering them to win, as well as being entered in a weekly drawing. Each week throughout the sweepstakes, three winners will be randomly chosen to receive a Gillette Fusion shave kit, a MiniDV Digital Camcorder and a Brady Quinn autographed football.

--Karl Greenberg