• September 21, 2007

Borders and Sony have expanded their arrangement to sell the Reader Digital Book to include a co-branded version of Sony's online store for e-book downloads expected to be launched in October.

Borders will nearly double the number of stores selling the reading device for e-books. The retailer also will launch a co-branded online store with support from Sony that will offer digital downloads of e-books. Eventually, that store will be offered as part of Borders' upcoming e-commerce site, Borders.com.

Borders plans to market the Reader and the online store to its millions of customers through significant in-store exposure as well as inclusion in the weekly Borders "Shortlist" customer e-mail.

--Nina M. Lentini