In Defense Of Actionable Anchor Text

Copyblogger, Friday, September 21, 2007 1 PM
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In Web 2.0, is it necessary to use anchor text that tells readers to "click here" so that they can read more, jump to another page in a site, or otherwise complete some desired action? According to Brian Clark, being explicitly descriptive with anchor text on a page is key to improving site navigation, the user experience, and in some cases, even conversions -- and he includes some data from a recent Marketing Sherpa report to support his stance. But the ensuing debate in the comment trail provides a number of contrasting opinions -- raising the question of "click here" or "read more" overkill.
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