Mirosoft. Sony. Nintendo. Is hardware giant IBM thinking about a foray into the video game marketplace? It sure sounded that way when IBM Vice President-Marketing and Strategy Worldwide Ernest Legrand was asked during the OMMA New York conference what area of consumer behavior IBM is most interested in.
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â€oeWe are very impressed with what the gaming industry is doing. The way they know there customers. It is amazing,†Legrand said, adding. â€oeWe really want to leverage it. And we are. We tried to do some partnerships with people in the gaming industry.â€