• Ad Age, Tuesday, September 25, 2007 10:45 AM

The battle over Dell's $760 million advertising account is now down to two holding companies, WPP Group and Interpublic, according to insiders, with final pitches set to take place in three weeks at the computer company's Texas home office.

The business, one of the biggest to become available in years, was highly sought after by all the big boys, with Omnicom, Publicis and Havas also competing to get it. Revenue for the winner could be in the $90 million to $100 million range. A variety of agencies currently work on Dell, including independent Mother; Aegis' Carat; Omnicom's DDB; and Interpublic's MRM.

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