General Mills is remixing old standards and creating new traditions for 2008, the "Year of the Supper Club." Think uptown, think A train, think Harlem.
Or, as the food giant's press release puts it: "Black-eyed peas cornbread salad. Sweet potato pie smoothies. West African peanut stew." They are just a few of the 100 recipes at ServingUpSoul.com, where consumers also will find advice and instructions for easy cooking and entertaining. The site is a partnership with celebrity-hostess entrepreneur B. Smith.
Step-by-step instructions will help consumers bring back the supper club tradition of gathering with friends and family. Who needs directions? General Mills commissioned a survey by SurveySpot of 504 African-American women between 24 and 29 years of age to answer that very question and found:
General Mills will host a series of community supper clubs this fall, beginning in Baltimore and Birmingham, Ala.