Betty Crocker Leading The Way To Soul Food
General Mills is remixing old standards and creating new traditions for 2008, the "Year of the Supper Club." Think uptown, think A train, think Harlem.
Or, as the food giant's press release puts it: "Black-eyed peas cornbread salad. Sweet potato pie smoothies. West African peanut stew." They are just a few of the 100 recipes at ServingUpSoul.com, where consumers also will find advice and instructions for easy cooking and entertaining. The site is a partnership with celebrity-hostess entrepreneur B. Smith.
Step-by-step instructions will help consumers bring back the supper club tradition of gathering with friends and family. Who needs directions? General Mills commissioned a survey by SurveySpot of 504 African-American women between 24 and 29 years of age to answer that very question and found:
- 70% are hesitant to play hostess because they are less confident in the kitchen.
- More than a third cite macaroni and cheese as their favorite soul food dish.
- 73% learned to cook from their own mothers or stepmothers.
- 80% of mothers place a priority on spending quality time with their children.
- 57% place a priority on spending quality time with girlfriends.
- 66% feel it is important to pass on recipes to their kids.
General Mills will host a series of community supper clubs this fall, beginning in Baltimore and Birmingham, Ala.