The Keys To Successful Paid And Organic Search Integration

Having an integrated PPC and natural search optimization plan seems like common sense, but according to Brian Kaminski, many B2B companies fail to execute such plans effectively -- costing them valuable traffic, clicks and conversions. The process involves dedicated staff, communication and realistic goal-setting, not just blending spreadsheets and picking keywords -- and Kaminski's piece outlines a game plan that any company can use to get on the path to success.
Read the whole story at Search Engine Land »