The Keys To Successful Paid And Organic Search Integration
Search Engine Land, Wednesday, September 26, 2007 2:30 PM
Having an integrated PPC and natural search optimization plan seems like common sense, but according to Brian Kaminski, many B2B companies fail to execute such plans effectively -- costing them valuable traffic, clicks and conversions. The process involves dedicated staff, communication and realistic goal-setting, not just blending spreadsheets and picking keywords -- and Kaminski's piece outlines a game plan that any company can use to get on the path to success.
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