Having an integrated PPC and natural search optimization plan seems like common sense, but according to Brian Kaminski, many B2B companies fail to execute such plans effectively -- costing them
valuable traffic, clicks and conversions. The process involves dedicated staff, communication and realistic goal-setting, not just blending spreadsheets and picking keywords -- and Kaminski's piece
outlines a game plan that any company can use to get on the path to success.
Read the whole story at Search Engine Land »
