"Launches of free dailies in mass-transit cities such as New York, Boston, Washington, and Chicago have gotten the most attention from reporters who cover the media," says Henry E. Scott, interim
director of the Free Daily Newspaper Association and former group publisher of Metro International. "But our study shows that nearly one-quarter of North America's free dailies are published in small
towns and have circulations of 10,000 or less."
According to the study, there are 16 free dailies with distribution of 100,001 or more, while 11 are between 50,001 and 100,000; 19 range from 10,001 to 50,000; and 14 are 10,000 or less. About one-third are aimed at 18-to-34-year olds and the average free daily employs 29 people. On the ad front, national accounts comprise 13% of revenue.
advertisement
advertisement