Spirit Airlines' New Look Takes Off
The airline's new livery has a stylized 'S' on the wing, in red, green, yellow and blue. The brighter colors reflect the Miramar, Fla.-based budget airline's expansion, which includes offering flights to Latin America and the Caribbean.
Spirit last changed its branding in May 2002, with a checkerboard blue airplane paint design, logo and signage. The idea then was to distinguish the airline as more businesslike and included offering an upgraded service, Spirit Plus, with larger seats and more legroom, to appeal to business travelers. Spirit Plus went by the wayside this year, when Spirit "unbundled" its product, allowing passengers to pay more for a larger seat.