Starbucks, Pepsi Pushing Deeper Into Other Lands

  • September 28, 2007
Starbucks and PepsiCo are expanding their ready-to-drink joint venture to other countries beyond the U.S., initially to China. There are currently more than 540 Starbucks stores operating in Greater China, per the companies.

Starbucks currently sells ready-to-drink coffee beverages in South Korea, Japan and Taiwan through relationships with other companies. The expanded relationship with PepsiCo will not change the current relationships in those three markets.

--Karl Greenberg

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