Top-Ranked Search Firms All Ain't The Same
Johnon.com , Friday, September 28, 2007 3:30 PM
This post by competitive Webmaster and search expert John Andrews poses the question of whether potential clients should take a niche search marketing firm that snags the top "search marketing" listing for themselves at face value.
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Andrews uses the health vertical as an example, arguing that a firm that takes the top organic spot for "healthcare search marketing" is not guaranteed to be as good at optimizing for the client as they are for themselves. A better indication of their abilities would be if said firm could tout that they'd worked to get a client the top spot for a specific medical term (like a dermatologist for "rosacea," or an allergy brand for "hay fever"). Still, sometimes in search marketing, ego gets in the way of common sense, he notes.
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