• Johnon.com , Friday, September 28, 2007 3:30 PM

This post by competitive Webmaster and search expert John Andrews poses the question of whether potential clients should take a niche search marketing firm that snags the top "search marketing" listing for themselves at face value.

Andrews uses the health vertical as an example, arguing that a firm that takes the top organic spot for "healthcare search marketing" is not guaranteed to be as good at optimizing for the client as they are for themselves. A better indication of their abilities would be if said firm could tout that they'd worked to get a client the top spot for a specific medical term (like a dermatologist for "rosacea," or an allergy brand for "hay fever"). Still, sometimes in search marketing, ego gets in the way of common sense, he notes.

Read the whole story at Johnon.com »