Detroit Newspapers and ADVO Expand Deal

  • May 21, 2002
Detroit Newspapers officials announced today the expansion of Detroit Weekend Direct's weekly advertising package distributed in partnership with ADVO, Inc. Beginning in late June, distribution will increase to more than 1.5 million households and will encompass the three county area including Wayne, Oakland and Macomb and some contiguous zip codes in other counties. The package is an integrated weekend advertising solution which blends targeted direct mail with newspaper distribution in The Detroit News and the Detroit Free Press.
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