Detroit Newspapers officials announced today the expansion of Detroit Weekend Direct's weekly advertising package distributed in partnership with ADVO, Inc. Beginning in late June, distribution will
increase to more than 1.5 million households and will encompass the three county area including Wayne, Oakland and Macomb and some contiguous zip codes in other counties. The package is an integrated
weekend advertising solution which blends targeted direct mail with newspaper distribution in The Detroit News and the Detroit Free Press.