Watershed Publishing LLC, the parent company of such B2B trade titles as MarketingVOX, has entered into an agreement to purchase a minority stake in the advertising and marketing trade site Adrants.
The deal--a combination of cash, equity and sales commission concessions--is set to close at the end of November, valuing Adrants.com at $750,000. Adrants gets 370,000 unique visits per month and
680,000 page views per month.
