Holubek
first tries to dispel some common anti-in-house search myths, including the idea that there's no way to grow a team that has the wealth of experience that an outside search firm has, and that
marketers don't have access to the same bid management and tech that search agencies do.
While she's not arguing for or against outsourcing search (acknowledging that agencies may sometimes be the best choice), Holubek does lean toward the virtues of the hybrid model -- that is, when a marketer develops part of the search practice in-house, and that team works with an outside agency to get the best results.