• by Gavin O'Malley  @mp_gavin, October 19, 2007

Intent on simplifying the delivery of video advertising online, Eyeblaster has released a new scalable and integrated solution dubbed Channel Connect.

"Previously, the process of delivering online video ads was cumbersome, due to myriad technologies and proprietary media players used by publishers," explained Eyeblaster CEO Gal Trifon. "This lack of standardization meant that agencies had to ship multiple video files--or even raw videotapes--to individual publishers in order to satisfy the countless specs."

Web video firm Brightcove is the first Eyeblaster partner to use Channel Connect to provide its publishers with simplified video ad delivery.

Channel Connect for In-stream Video is designed to address this issue and eliminate the complexity associated with current online video ad models by standardizing video assets, enabling agencies to modify, swap and optimize creative.

The service also offers agencies consolidated third-party analytics, including both standard and enhanced metrics such as reach and frequency, delivery, video progression, click-throughs and full-screen initiations through Eyeblaster Analytics.