However, no deal was ever finalized and the idea was canned after opposition from editors. The series, "Memphis
and the World," will run on Sundays starting in November and has stories about the city's global links. It comes at a time when the paper has being trying to find new sources of ad money, including
sponsorships for specific columns and coverage areas, an approach called "monetizing content" by Peck.
"What we were trying to do is figure out some ways to build revenue and to craft a new kind of business model for journalism," he says. "We need to find ways for good journalism to be supported."
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