Kalena Jordan doesn't like "gymbos" or people who hit the gym in snazzy new workout gear, only to just go through the motions while on the treadmill or stationary bike. She thinks it's a waste of time
and money -- and argues that businesses that invest time and money on a Web site and don't follow through with analytics, usability testing, and other upgrades are just as worthless.
Jordan serves up a list of 20 checkpoints that Webmasters can use to see if their site is working hard enough -- from checking for broken links, to having a visible, text-based sitemap, and knowing
which sites and search engines are sending the most traffic -- because a lazy site is just no good to anyone!
Read the whole story at Search Engine Guide »