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The Case For NOT Using An 800 Number For Local Search Campaign

Using analog (read: print yellow pages) rationale, the "Local Search Hound" urges local businesses to drop the practice of using 800 numbers for search campaign tracking and analytics.

Studies have shown that print YP advertisers who listed multiple numbers received more calls from searchers than businesses who had just one 800 number -- and the Search Hound argues that offline YP benefits can be translated to IYP or other local search options.

Read the whole story at Convert Offline »

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