News Brief

Anik Leaving Best Buy To Helm Penney's Brand Marketing

Ruby Anik is joining J. C. Penney as SVP/director of brand marketing, effective Nov. 26.

Anik will oversee the development and execution of the retailer's brand marketing strategy, "clearly articulating the retailer's offering of style, quality at smart prices, and ensure the consistent execution of the JCPenney brand in all messaging," the company said in a release.

She joines JCPenney from Best Buy, where she served most recently as SVP/marketing communications and business operations.--Nina M. Lentini

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