• Womens Wear Daily, Tuesday, October 23, 2007 11:45 AM

Actresses Ziyi Zhang, Kate Bosworth and Thandie Newton joined LVMH Moët Hennessy Louis Vuitton brass, Beijing power players, Hong Kong and New York socialites and an army of press for a sunset fashion show atop the Great Wall of China staged by designer Karl Lagerfeld for Fendi.

The extravaganza is said to have cost upwards of $10 million. The show was capped off with giant double-F logos projected onto neighboring mountains. "This is about positioning Fendi for the next 50 years," says Fendi CEO Michael Burke.

With a section of the awe-inspiring, 4,000-mile-long structure snaking up the mountain behind them, 88 models walked a runway 88 meters long in an expanded version of Fendi's spring-summer collection. The company invited hundreds of journalists and TV crews to document the event, along with some of its best customers from Asia. Flanking the show were a series of dinners and cocktails.

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