• SEM Geek, Monday, October 22, 2007 1:30 PM

Greg Meyers notes that studying cultural change is as much a part of the search practice as the nuts and bolts of meta tags and HTML. To that end, his latest post serves up a definition of the "Echo Boomers" generation, an offshoot of Generation Y that is the last set of youths to be part of the Web revolution.

Echo Boomers differ from the younger "Internet Generation" in that they were not surrounded by the Web from the onset -- but are still quite Web-savvy, and are often the users teaching Baby Boomers (their parents and grandparents) how to search for things and otherwise use the Net.

According to Meyers, understanding how Echo Boomers think and search could offer insight into which "head" and "long tail" keywords to target and why ad and landing page testing is so important. And Echo Boomers' behavior could also be part of the explanation for why the number of search queries continues to increase year-over-year.

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