CBS Mobile Teams With Medio For Search-Enabled Ads
The announcement marks the official launch of Medio Mobile Search for Publishers, an ad-supported search solution built and optimized for the mobile experience. With Medio agreeing to give away mobile search to WAP sites if they become part of the Medio Mobile Now ad network, Medio becomes one of the largest aggregated mobile search ad networks in the U.S.
By eMarketer estimates, the mobile Internet audience will exceed 750 million users worldwide by 2010.
Medio will provide CBS Mobile users with the ability to easily search and navigate content on CBS Sports Mobile, CBS Mobile News and CW Mobile Web sites. Medio's technology was appealing because it was truly mobile-centric in concept and design, said Cyriac Roeding, executive vice president, CBS Mobile.
Cell phone searches about a team, for instance, may yield a quick snapshot of the latest scores, injuries, news and gossip about the club. Relevant ads will appear next to the results, based on the users' own search terms.
"More and more activity is happening off the [carrier] deck," and this network offers publishers a monetizable off-deck search product, said Omar Tawakol, chief advertising officer for Medio Systems. "We're aggressively pushing this and focusing on the larger sites."
For advertisers, the new network makes it easier to reach a large group of the right people using a single self-service bid interface integrating on- and off-deck in real-time.
Medio's Mobile Search platform is currently used by such mobile operators as Verizon Wireless, T-Mobile USA, T-Mobile International and Telus Mobility.