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Beat the Pants Off Your AdWords Competition

  • PPC Hero, Wednesday, October 24, 2007 2 PM
While Google's Quality Score is feared and loathed by some search marketers, the team at The Adventures of PPC Hero has wrapped up a five-part segment on understanding and using the Quality Score ranking to your advantage.

This final installment lists four ways site owners can leverage a better Quality Score to outrank and underbid their competitors at the same time. The steps are focused on optimization of all aspects of said PPC campaign -- from keyword organization within ad groups, to ad copy and landing page relevance.

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