Dorausch posted a two-minute video that showed how chiropractors use a "drop" table to adjust a patient's spine -- and ended up garnering nearly 10,000 views and new clients (through organic search)
in the process. The doctor hadn't even optimized the video for search, and explained his rationale in an interview with Schaber, saying: "I already owned a video camera, and had enough knowledge to
know how to create a short video, and upload it. I didn't have any expectations other than to see what would happen and map the results."
In the piece, Schaber notes that Dorausch got at least one new client who came to him directly as a result of seeing the video; it seems logical that there are probably quite a few more.