Product Placements Of The Week

Recent MediaDailyNews Articles

• Study Raises Doubts About Future of Social, Digital Shops  May 21, 1:48 p.m.

  Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ...

• Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move  May 21, 8:07 a.m.

  While it’s not quite the out-of-home equivalent of the online industry’s real-time trading systems, outdoor media ...

• Networks Top Goal: Ad Dollars Trump Studio-Produced Shows  May 21, 8:06 a.m.

  With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ...

• Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp  May 20, 5:26 p.m.

  Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ...

• Clear Channel Outdoor Unveils Consumer Networks  May 20, 5:23 p.m.

  Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with ...

• Digital TV Video Biz Is Booming  May 20, 4:10 p.m.

  As traditional TV platforms project small gains in their $70 billion business, new digital TV video ...

• Initiative Wins Amazon's Global Media Account  May 20, 3:09 p.m.

  Interpublic Group’s Initiative has won global media duties for e-Commerce giant Amazon.com after a review.The company’s ...

• Media Storm Inks Ad Buying Deal With Videology  May 20, 1:55 p.m.

  Media Storm, which specializes in representing entertainment entities, such as FX and Food Network, has signed ...

• Mars Contract Suit Against Y&R Continues  May 20, 11:56 a.m.

  A New York judge has denied a request by WPP’s Y&R to toss out a breach ...

• Sony Debuts Marketing Campaign For 4K TV Sets  May 20, 11:50 a.m.

  While U.S. TV programming networks are not close to transitioning to the new 4K TV technology, ...