• by Laurie Petersen , October 26, 2007

As it continues to expand the digital opportunities for its strong base of advertisers, Hachette Filipacchi Media U.S. will integrate TheFind.com's product ranking engine into its new PointClickHome.com Web site while selling advertising for the search engine as well.

"By adding TheFind.com as a strategic partner, PointClickHome.com will give our users the ability to go through the entire process from inspiration to purchase when they are renovating, remodeling or decorating their home," said Hachette Filipacchi President and CEO Jack Kliger.

"Our agreement to sell advertising on TheFind.com takes advantage of HFM U.S.'s strong relationships with advertisers in a number of different categories," added HFM U.S. Executive Vice President/COO Philippe Guelton. "This move is in line with our company's strategy to provide advertisers with larger audiences across media in vertical segments including shelter, automotive, fashion, male enthusiasts and women's service and health."

PointClickHome.com, Hachette's first digital brand, is a home decoration/makeover site that will combine the product/shopping search engine with content and data from Hachette's shelter titles, which include ELLE Décor, Metropolitan Home, and Budget Decorating. TheFind.com's engine finds more than 190 million products from more than 500,000 stores Web-wide.

Earlier this year, Hachette bought Jumpstart Automotive Media, the vertical advertising network focused exclusively on the automotive industry. Among the publisher's other magazine brands are Car and Driver and Road & Track.