• ISEdb, Friday, October 26, 2007 4:15 PM

The correlation between a site's ease of navigation and conversion rate is easy to see, really. If users can access the high quality content they want quickly, a site and/or the products on it seem trustworthy -- and deserving of their clicks, their money, or their personal information.

Stoney deGeyter covers four major areas of site navigation -- usability, functionality, semantics and testing -- with 20 tips. These include making sure the nav bar is on the left-hand side of the page -- and that there's a site search feature.

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