Hallmark Streams 'Adoption' Series Online

  • October 30, 2007
Beginning November 1, Hallmark Channel will stream its award-winning original series "Adoption" on its Web site, www.hallmarkchannel.com--a first for the network. And, in a marketing shift, it will target younger viewers, teaming with Google for a search-term marketing campaign. Hallmark Channel will offer its affiliates a co-branded Internet cross-channel spot to support the online series.

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