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Deeper Insight Into Live Search (Part 2)

In Microsoft's quest to improve Live Search's relevancy for users (and ROI for adCenter advertisers) the software giant's search team focused on a number of key areas --including the actual semantics behind queries.

The company continues to shed light on the nuts and bolts of the improvements --and today's post centers on the upgrades to user abbreviations (entering 'Nw' for Northwestern university, for example) and the handling of "stop words" (or articles like "a," "the," or "and").

Microsoft is banking on a better understanding of whether users mean "bio" for biography or biology (or "The Office," as opposed to "supplies for the office") - to help increase search volume and eyeballs for search marketers. According to the Live Search team, this means moving closer to the user mantra: "Do what I mean, not what I say!"

Read the whole story at Live Search »

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