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Taking a Country-Specific Approach To Search

In countries like Russia and South Korea, homegrown search engines such as Yandex and Naver, respectively, take the lion's share of search traffic and dollars. And the trend of country-specific search engines is slated to continue -- which, according to Helen Leggatt, means that Google may not achieve global search dominance akin to its chokehold on the U.S. search market.

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